Novel Kind was founded in the summer of 2023. Our first product is a sustainable, oversized, and luxury cotton t-shirt made in Arizona. This was done intentionally as part of our mission to highlight the mundane part of people's everyday lives. Our goal is not for people to pass down (or around to people we love) a perfectly clean t-shirt, but rather a shirt that was clearly loved. That is why we sourced the best cotton we could find for a comfortable fit.

We drop a limited amount of each item and collection to enhance the experience of those who wear Novel Kind. We don't like fast fashion very much. It ends up in landfills and chokes sea turtles. If you decide your Novel Kind is too well-loved for your liking, we ask that you donate it.

Tag us in your items... even if you spill food on your clothes, or rip a hole in it. We wanna see NK in all of the normal, everyday parts of life.